Brand Study
Studying about the brand and it's target audience is crucial to understand where to take the rebranding direction. This was done through multiple site visits and surfing through the brand's online presence.
Rebranding
Based on the understanding of the brand a refreshed color palette, typography and
mood board was defined.
mood board was defined.
Logo
A new logo and logo mark was conceptualised through an ideation process.
Brand Assets
Branded assets can be a great way to maintain a visual identity. Window stickers, way finding maps and gift coupons were designed for the same.
